In search of a tolerably acceptable hat to wear with a puffy red winter jacket, I went into a shop downtown that specializes in hemp products. Guelph has no Gap, but we have Hempire.
There was a really cute hat in the window, so I determined to try it on and chose to ignore the fact that I was four times older than anyone else in the store.
The salesgirl (and she really was a girl) took a long time to get to me because she was dealing with a couple of young men. I didn't mind. You can learn a lot overhearing people's conversations. Not every retiree can list all the advantages of using a glass bong. Also how to make a bong from a McDonald's cup in case you are smoking up in public.
I guess that is called added value.
I bought the hat, of course, and I will feel extra cool wearing it.