It was drizzly and damp in Pittsburgh on Monday afternoon so three of us went to a 2:15 movie at The Manor.
The theatre was practically empty, except for a handful of (what appeared to be) retirees. (Full disclosure leads me to admit that our friend is looking forward to retirement, but is not there yet.)
Without preamble, J Edgar began. There were no trailers. There were no ads. Not one. Not even a Christmas Coke commercial with a bunch of happy penguins.
Advertisers are missing a *golden* opportunity. Don't they realize the demographic attending afternoon films? A captive audience of older viewers is just waiting to be bombarded with marketing for Depends, life insurance, and those walk-in bathtubs where people always seem to wear housecoats.
An interesting idea, eh?
But let's keep it to ourselves.