It was drizzly and damp in Pittsburgh on Monday afternoon so three of us went to a 2:15 movie at The Manor.
The theatre was practically empty, except for a handful of (what appeared to be) retirees. (Full disclosure leads me to admit that our friend is looking forward to retirement, but is not there yet.)
Without preamble, J Edgar began. There were no trailers. There were no ads. Not one. Not even a Christmas Coke commercial with a bunch of happy penguins.
Advertisers are missing a *golden* opportunity. Don't they realize the demographic attending afternoon films? A captive audience of older viewers is just waiting to be bombarded with marketing for Depends, life insurance, and those walk-in bathtubs where people always seem to wear housecoats.
An interesting idea, eh?
But let's keep it to ourselves.
Great to have you back. I can imagine what Depends would be.
ReplyDeleteI would think the advertising industry should catch on shortly, as all those baby boomers edge into their senior years! ....I read that in 18 years (why 18, I don't know) seniors will determine a lot of public policy with their voting power.
ReplyDelete